Legal Marijuana As A Sports Sponsor


Troy Kirby

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This panel discussion will focus on whether the social issues surrounding legal marijuana may actually prevent it from being a full-advertising sponsor for sports organizations. Just because the money is there doesn't mean that it isn't a brand issue for the "family-friendly" culture of sports teams, organizational events and venues. Topics include how to create a policy that works, should marijuana sponsors be viewed in the same manner as hard alcohol or cigarette advertisers, and how it affects dealing with community leaders/politicians when using publicly-owned facilities.

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legal pot, marijuana, sports, sports sponsorship, marketing, marketing sports, sports marketing, revenue, corporate sponsors,